Suprise! Jeremy Lin Is The Most Marketable Player In The NBA

Ahead of this weekend’s All-Star Game, Nielsen has released updated N-scores (their measure of athlete name recognition and likability) and Linsanity had the highest score in the entire NBA.  Lin scored 104, compared to 90 for Kobe Bryant and 82 for LeBron James.  According to the survey, 19% of Americans recognize Lin.  It’s safe to assume that number is only going to go up.